Content Moderation Policy

Effective Date: 12/02/2019

AdultLine (“we”, “us”, “our”) is committed to maintaining a safe, lawful, and respectful environment for all users. This Content Moderation Policy outlines the standards that apply to all content submitted to adultline.com (the “Website”), including listings, images, messages, and advertisements.

1. Scope of This Policy

This policy applies to all content uploaded, submitted, or shared on the Website, including:

  • Escort and massage service listings
  • Profile descriptions and images
  • Messages and enquiries
  • Reviews, comments, or other user-generated content

2. General Principles

All content must:

  • Comply with applicable UK laws and regulations
  • Be accurate and not misleading
  • Respect the rights, safety, and dignity of others
  • Be appropriate for an adult (18+) audience

3. Prohibited Content

The following content is strictly prohibited and will be removed:

a) Illegal Content

  • Any activity that violates UK law
  • Content involving or promoting exploitation, coercion, or trafficking
  • Any content involving minors or individuals under 18

b) Misleading or Deceptive Content

  • False claims, impersonation, or stolen images
  • Misrepresentation of identity, services, or location

c) Harmful or Abusive Content

  • Harassment, threats, or hate speech
  • Content that promotes violence or harm

d) Explicitly Restricted Content

  • Non-consensual or exploitative material
  • Content that breaches privacy or shares personal data without consent

4. Adult Content Guidelines

As an adult directory, certain content is permitted; however:

  • Content must remain lawful and consensual
  • Images must not depict illegal or non-consensual acts
  • Content must not involve minors or appear to depict minors
  • Advertisements must not promote unsafe or illegal practices

We reserve the right to determine what is acceptable within these guidelines.

5. Verification and Accuracy

While AdultLine is a directory of independent advertisers and does not verify every listing:

  • We may request verification where concerns arise
  • Listings may be reviewed, edited, or removed if deemed inaccurate or suspicious
  • Repeat offenders may be banned from the platform

6. Reporting Content

Users can report content that they believe violates this policy.

We encourage reporting of:

  • Suspicious or fraudulent listings
  • Potentially illegal activity
  • Harmful or abusive behaviour

Reports will be reviewed promptly, and appropriate action will be taken.

7. Enforcement Actions

If content violates this policy, we may:

  • Remove or edit the content
  • Suspend or terminate accounts
  • Restrict access to certain features
  • Report illegal activity to relevant authorities

We reserve the right to take action without prior notice.

8. Appeals

If you believe your content was removed in error, you may contact us to request a review. We will assess appeals on a case-by-case basis.

9. Ongoing Monitoring

We use a combination of:

  • Automated tools
  • Manual review
  • User reports

to monitor and maintain the quality and safety of content on the Website.

10. Responsibility of Advertisers

Advertisers are responsible for ensuring that:

  • All content they submit is lawful and accurate
  • They have the rights and consent to use all images and information
  • Their listings comply with this policy at all times

11. Changes to This Policy

We may update this Content Moderation Policy at any time. Continued use of the Website constitutes acceptance of any updates.

12. Contact

For questions or to report content, please contact us using the contact form.

By using AdultLine, you agree to comply with this Content Moderation Policy.